Shopify is among the most popular E-Commerce platforms and it’s gaining a massive attraction from business owners. Like many other platforms, Shopify websites also need robust SEO implementation.
Whether you are migrating your existing website to Shopify or starting from scratch, we have got you covered. In this article, we will have a look at some powerful Shopify SEO tips and tools that you need to know.
9 Effective Shopify SEO Strategies
1. Optimize Shopify’s homepage
The first thing for your Shopify store’s SEO performance is to optimize the homepage of your website. The homepage is the first place where search engine crawlers will land on your site, so you need to ensure that it contains relevant keywords and links.
First of all, it’s crucial to include some basic information about your brand. Place some engaging imagery with clear messaging which entices them to read more. It’s also important to tell people what problem your business solves and how you are different from others in the market.
Next, link out multiple pages on your website right below the main description – blog, contact us page, privacy policy, and more. Make sure that each of these pages has an optimized title tag and descriptions.
2. Avoid duplicate content
Duplicate content is considered the biggest SEO threat for e-commerce websites. It’s important to prevent search engine bots from crawling the same content twice since it will only end up creating confusion.
If your website contains multiple URLs that display similar or exact copies, then you are putting yourself at risk of being penalized by Google. The best way to deal with this issue is to use 301 redirects on these URLs. It’s important that you write original content for all pages of your website.
3. Don’t use generic product descriptions
Another thing you need to do is write unique and engaging content for each product in your store. This will not only help Google understand the attributes of your product but it will also result in more conversions for you since satisfied customers are more likely to get back to you.
As an E-Commerce store owner, it’s essential to describe every product page in detail so people can fully understand what exactly they are purchasing. For example, if you sell t-shirts online then don’t just list down the size and color but also mention different types of fabric, patterns, stitching styles, etc.
4. Use SEO tools
As an e-commerce entrepreneur, it’s crucial that you use the right SEO tools like Moz toolbar, Searchmetrics Suite, etc. to monitor keyword rankings and perform a competitive analysis of other stores in your niche.
It’s important that you test the performance of new keywords before adding them to your search engine optimization process. Some popular SEO tools are Searchmetrics Suite, Rank tracker, Moz toolbar, and Google keyword planner.
5. Optimize URLs
It’s important that you optimize the URL structure of your Shopify store. Keep it short but descriptive enough so that people can understand what the page is about without visiting it. Use words that your customers are using to find products in your online shop.
6. Optimize images
Besides optimizing the content for each product, you also need to optimize images on your website. It’s important that you use original and high-quality pictures of your products since they play a vital role in conversions. Always add an ALT tag to each of your images plus include relevant keywords in the caption and filename.
Also, link out each image to other pages on your site with an anchor text (the same text as the button) – this will help bots crawl multiple pages of content easily while discovering internal linking opportunities between posts/pages.
7. Make sure that your images are search engine optimized
If you sell apparel products online then make sure to not only include product images but also lifestyle images since this will help people better understand the appearance of your product. Also, make sure to utilize Alt tags on every image since it’s important for SEO visibility & user experience.
8. Build backlinks naturally
It’s crucial that you build backlinks organically instead of using automated tools like Xrumer or GSA SER. You can do this by joining industry forums and social bookmarking sites where people discuss topics related to your niche. For example, if you are selling t-shirts online then people might be interested in discussing fashion trends so joining fashion forums will benefit your website.
9. Optimize for local search
Since Google now has a separate search engine called “Google Places”, it’s important that you optimize your business listing and Shopify Store with accurate details like address, opening hours, and phone number. You can also include rich snippets (reviews & star ratings) to increase the CTR or Click-through rate of your business listing.
Wrapping up!
Boost your Shopify store’s SEO performance with these tips and grow your sales and traffic. In the upcoming time, Shopify is booming and more customers will prefer to shop from this platform. Get started with Shopify SEO now to outperform your competitors.
