Social media is one of the most important marketing tools that businesses have at their disposal. Especially for B2C companies because their target audience largely consists of the average consumers, many of whom spend a lot of time on social media.
So mastering the ins and outs of social media could make the difference between your company’s success and failure.
This article is going to take you through some of the best social media strategies for B2C companies, so you can take full advantage of them to improve your brand awareness and acquire more customers online.
Let’s get started!
5 Best B2C Marketing Strategies on Social Media
1. Identify Which Platform Is Best For Your Company
Possibly the most important step that we’ll be discussing today is choosing the right social media platform to put your energy into. Because if you pick the wrong one then you’ll either attract the wrong type of customer or not be able to attract customers at all due to the difference between your brand and the users of the platform.
You need to compare your target demographic and your company’s goals with the statistics of potential social media platforms. Think about who your buyer persona consists of, what age and gender they are, how much money they make, where they work, etc.
For instance, if your company is looking for younger customers then TikTok would be the best platform to start on because it is home to younger users more often than old. But if you’re targeting middle-aged females then Pinterest might be a better place to start.
Each platform will help accomplish different goals, which is why it’s important to identify those goals early. Facebook is better for strengthening bonds with customers but isn’t as good at bringing new ones in. Whereas Instagram could help you reach more customers through its ability to give you a wider audience.
2. Make Quality Content But Avoid All-Text Content
It should come as no surprise that if you want to impress potential customers then you want to put your best foot forward. So with every piece of content you create for your social media platforms, you should ensure that it’s of the utmost quality. It should be well thought out, free of grammatical errors, and made with your brand in mind.
But one thing that you should avoid is creating all-text content every single time. If your social media pages are nothing but text, it will look boring and even a little bit lazy. Without anything to catch people’s eye, potential customers will likely leave the page as soon as they find it.
Instead, what you can do is occasionally switch it up with some different types of media. Include some eye-catching images, infographics, good quality videos, and maybe even a podcast in your regularly scheduled content in order to gain more attention.
You can outsource all your graphic designs inexpensively on platforms like Fiverr, or even do it yourself if you’re well versed with Photoshop or Canva.
3. Be Interactive With Your Followers
One of the reasons that social media is such a hit is that it promotes interaction between people, interaction between celebrities and people, and interaction between business and people. The last example is the one that you want to capitalize on.
If people feel like they’re able to interact with your brand, it increases their belief that you’re a company that cares about what they think and will take their words into account. This is important for building brand loyalty and trust between you and your target audience.
Some ideas for being interactive include commenting back to your followers and having small conversations with them, asking them questions on your feed about their opinions, liking and sharing some of their posts, etc.
4. Take Advantage Of Each Platform’s Unique Features
Almost every social media platform has different features that sets them apart from other platforms, and you as a business need to use these unique features to set yourself apart from other businesses.
Some platforms have added live features which let you stream whenever you want. If the platform that you’ve chosen gives you the ability to go live then you should. It makes you look more personable as a brand. You can also use it to give people a behind-the-scenes look at your business.
If your chosen social media platform has instant messaging available, you should consider getting an AI chatbot to respond to common questions related to your brand and products.
Chatbots are so great because they help streamline communication with customers and make your life a lot easier since you won’t have to manually respond to each question.
Basically what we’re getting at here, is that you need to fully understand all of the features that your chosen platform has to offer and use each of these features to your advantage.
5. Stay Consistent
This is simultaneously the easiest and hardest of the B2B social media strategies. Easy because it’s simple enough to understand, but hard because it can be difficult to implement if you start to get discouraged.
Remember that Rome wasn’t built in a day, and your social media presence won’t be either. You might not see huge numbers at first in terms of following, and even after those numbers go up you might not see many of those followers actually turn into paying customers.
But as long as you stick with it, get better at using the platforms, and use the strategies we mentioned above, then you’re well on your way to using social media to build your company’s brand.
Staying consistent on social media can also be difficult if you have a small team or if you don’t have a dedicated marketing department. If you’re in such a situation, then perhaps you should consider outsourcing the work to a freelancer.
