These podcasts will teach you new tactics and strategies to improve your professional sales skills. They are the perfect accompaniment to your commute to work or while traveling between appointments.
Podcast marketing offers a unique way to engage audiences at every stage of the marketing funnel. Learn how to leverage them for maximum impact:
Build Your Audience
Podcasts are a great way to build your audience and help drive new sales. However, you must create valuable and engaging content, promote it effectively, and include clear calls to action to see results. Doing so can set you apart from the competition and reach your sales goals faster.
Become a Guest on Other Podcasts
Being a guest on other podcasts is an effective way to grow your audience and expose your brand to new listeners. It also helps you establish yourself as a subject matter expert and builds trust with prospects.
Additionally, when guests brag about your podcast episode on their website and social media, it drives more traffic to your site and increases the likelihood of them converting to customers.
Drive Conversions
Podcasts can be a great way to promote paid products and services. However, it’s essential to focus on direct and actionable content. This can include featuring customer testimonials, hosting live Q&A sessions, and offering exclusive discounts or promotions to podcast listeners. In addition, you should also have a clear call-to-action that directs podcast listeners to your website or product page so they can easily purchase your products and services.
Sales podcasts are a great way to learn about new skills, trends, and strategies to help you become a better salesperson. These podcasts can help you develop your sales tactics and improve your confidence in front of customers so you can reach your career goals faster.
If you’re looking for a great podcast, check out Sales Gravy. Each episode is less than 20 minutes long, making it easy to fit into your busy schedule. This podcast features interviews with B2B sales experts and thought leaders and shares tips and tricks to grow your sales skills.
Another excellent resource for salespeople is the podcast by Sales Influence, which focuses on using human psychology and neuromarketing best to drive sales conversions. The podcast features interviews with leading sales professionals and discusses topics ranging from sales strategy to the latest technologies. In addition, the podcast also covers how to leverage data and metrics to drive sales and productivity.
Share Case Studies
Another way to grow your audience is by sharing case studies on your podcast. This gives your listeners a real-life example of how the strategies they are learning in the podcast apply to their businesses. However, it is essential not to make your case study sound like an infomercial, as people do not want to hear a pitch from a company they do not know.
In addition to sharing case studies, you can use your podcast to celebrate your team’s success executing key sales execution concepts. For example, suppose your team has been doing a great job of effective discovery. In that case, you can create a podcast episode that discusses tips for conducting effective discovery and then share the link to the episode with your team via email using Sigstr.
Promote Your Podcast
Creating valuable content and effective marketing strategies are critical to the success of your sales podcast. While gimmicks and shortcuts may garner attention in the short term, they won’t sustain your podcast. Instead, focus on delivering consistent value to your audience; you will cultivate a loyal listener base over time.
One of the best ways to promote your podcast is by leveraging social media platforms like Twitter, Instagram, and Facebook. Post informative and entertaining snippets or quotes from your episodes to generate interest and encourage people to tune in. You can also leverage features such as IGTV, Stories, and Live to drive engagement with your podcast and build anticipation for new episodes.
Similarly, you can use email and paid advertising to reach your target audience. Define your listener persona (similar to a buyer’s) and track their preferences and interests to design marketing campaigns that get them over time.
It’s also essential to optimize your website for podcast promotion by including detailed show notes and episode transcripts and incorporating social sharing buttons. Your website should also include contact information if listeners have questions or feedback. Lastly, it’s a good idea to include a subscribe button so listeners can easily stay updated on the latest episodes.
Create Valuable Content
When creating podcasts, producing content that resonates with your audience is essential. This can be done by researching their demographics, interests, and listening habits. You can conduct surveys, monitor social media discussions, and engage with current customers. This information will help you craft content that speaks directly to your target audience and drives conversions.
Adding a human element to your podcast can also increase its impact and create a connection with listeners. For example, interviewing industry experts, offering behind-the-scenes looks at your company, or sharing personal experiences and stories. This helps build trust and establishes your brand as an authority in your niche.
Additionally, by using testimonials and case studies, you can show how your products or services have helped other businesses achieve their sales goals. This is a great way to build trust and credibility with your audience and drive conversions.
Consider collaborating with other podcast hosts and guests to promote your content to expand your reach. This will help you reach a new audience and grow your audience quickly. Also, be sure to respond to comments and questions on social media, as this shows that you care about your listeners. You can also offer merchandise to your listeners to further build a community and create loyalty to your brand.
