When it comes to designing a website, a positive user experience is the only thing that’s going to boost engagement. Therefore, by working hard on all elements of the user journey on your website, you’ll have a more engaging website on your hands. To point you in the right direction, we’ve put together the following seven tips.
How to Make Your Website More Engaging
1. Introduce Live Chat
People these days have fast-paced lives, which means they’re not willing to wait around too long for answers. According to data compiled by DialogTech, 59% of people are more likely to buy from brands that respond in less than a minute.
A great way to satisfy your audience and reduce queues is to introduce a live chat function, which will help with keeping users engaged in real time. According to Techjury, customer satisfaction scores are improved by 34% when live chat tools are used.
2. Include Interactive Tools
If you want visitors to keep interacting with your page, then build your website around a useful tool like a profit calculator or word finder. If your web tools are built well, users will keep on coming back and they’ll recommend your site to other people, which will boost engagement and conversions.
3. Optimize Call to Action (CTA)
A CTA is designed to tell customers to take action. The common CTA text you will have seen includes “Add to Cart” and “Join Now”.
When you use CTAs properly, you will boost engagement across your entire website. As well as making a CTA button stand out, it should offer value to the customer. For example, “Contact us today for a free consultation” tells users exactly what’s in it for them.
4. Improve Loading Times
We’ve already established that people lead busy lives, and this means they’re unwilling to wait for websites to load. On average, people will leave a website if they’re waiting 3 seconds or more for it to load. Therefore, you should focus on tactics for reducing load times, including:
- Using web page caching
- Minifying web code
- Choosing the right hosting provider
- Compressing media
- Reducing the number of redirects
5. Focus on Responsive Designs
The majority of web browsers are mobile in 2023, with a staggering 59% of global web traffic coming from mobile devices. Therefore, if you want more people to engage with your website, you have to ensure it works across all devices. Luckily, the majority of web builders have intuitive tools for making responsive designs.
6. Make Social Proof Stand Out
Customer reviews are essential for building a reputable brand. The more positive reviews you have online, the more people will engage with your website. Therefore, you should make it crystal clear where users can find reviews and other social evidence.
For example, you can list your social channels alongside how many subscribers you have. As well as this, you can integrate a widget for displaying Google reviews.
7. Narrow Down Audience
Even though your website can be used by anyone, you’ll have a difficult time becoming more engaging when you’re trying to speak to a broad audience. Therefore, you should put some work into narrowing down your audience and then targeting all content around that profile.
If you want to take this further, you can use segmentation to create more personal experiences. For example, when a user aligned with an audience profile hits your site, you can showcase relevant products and services.
Having an engaging website helps to create a loyal customer base, which will lead to growing sales. To make your website more engaging, you have to break it down into a customer journey, so imagine you’re using the website and consider what you would need to make a purchase.
