Hotel and Restaurant SEO Software
SEO is fundamental for any company that aspires to have a strong online presence. It is particularly important for hotels and restaurants, given the number of people who research online prior to making reservations.
If you’re not familiar with SEO, or search engine optimization, it is simply the process is improving a website’s ranking on search engines like Google and Bing. The goal is to have the website appear among the top search results for all relevant queries.
For instance, if you have a boutique hotel in London, ideally you’d want your site to show up as the top Google result for the query “best boutique hotels in London”. Studies have shown that 75% of all clicks go to the top 3 results, therefore that should be your target.
SEO is one of the best long-term marketing strategies as it can help you reduce your overall marketing expenditure. If your website is getting traffic organically through the search engines, then you probably will not have to spend as much on PPC ads.
With the help of the SEO tools we’ll discuss in this article, you’ll be able to research high volume keywords and create compelling content that’s going to rank.
Let’s get started with the best SEO tools for restaurants and hotels.
Top 10 Best Restaurant and Hotel SEO Software
1. Keyword Chef
Keyword chef is a research tool that helps you find low-competition keywords that are easiest to rank for in your niche.
The software automatically finds these keywords based on the input you feed it, filtering out any junk. It can even analyze the first page of the search results to give you an idea of how obtainable each relevant keyword is. It’s a fantastic hotel SEO software.
2. SEMrush
If you’ve been in the SEO field long enough then chances are you’ve stumbled upon SEMrush. It is, in our opinion, the best and easiest to use keyword research tool, although it comes are a premium. Its plans start at over $100 a month, but it is definitely worth it.
SEMrush can be used to find low-competition high-traffic keywords in almost any topic, organized by their difficulty and level of competition. If your hotel website has a low domain authority, then ideally you should be targeting low difficult keywords with low competition because they’ll be easier to rank for. SEMrush will highlight them for you.
In addition to keyword research, SEMrush also comes with a myriad of other useful features, including SERP tracker, site health checker, traffic analytics, backlink checker, ad analysis, etc. If you don’t mind the high price point, then we’d highly recommend it as your go-to SEO tool. You can try it out free here.
3. Surfer SEO
Surfer is a machine learning SEO software that helps create better-optimized content based on data it obtains from websites ranking in the top 10 Google results.
The idea is that the pages ranking on the first page of Google are clearly doing something that others are not. Surfer will analyze them and then provide you with actionable tips on what improvements you need to make to get ahead of them.
For example, if the top ranking pages (for your target keywords) have an average of 2,000 words, but your page just has 1,000 words, you’ll get a recommendation to add more words.
If the top pages include a certain keyword X amount of times, you’ll get that as a recommendation. If the top pages have X amount of images and videos, you’ll also get that as a recommendation.
Surfer SEO is without a doubt the best tool for on-page optimizations. It comes with a variety of useful tools to help you analyze your competitors and create better content than them, including a content planner, editor, SERP analyzer, and keyword researcher. You can check out our full review here.
4. Jasper AI
Content marketing is one of the best ways to increase organic traffic to a website. Your content pages can help you rank for a variety of keywords related to the services your hotel/restaurant offers. Jasper AI is an SEO writing assistant that helps create optimized content in record times.
This is how it works in a nutshell. You provide Jasper with a short one-sentence brief informing it of the content you want it to create, and it instantly generates it for you using GPT-3 technology (an autoregressive language model developed by OpenAI).
For example, you can brief Jasper to “write an article about the top 10 things to do in San Fransisco”, and it will scan the internet and come up with an original and perfectly optimized article on the subject. Your only job will be to proofread it before publishing.
Jasper AI can be used to write articles, sales pages, social media posts, and so much more. It’s almost surreal to watch it work. You can read our full review here.
5. Answer the Public
The key to successful SEO campaigns is keyword research. Answer the Public is a free SEO tool that can help you find low-competition keywords based on autocomplete data from Google and Bing.
You simply enter your topic and the software instantly provides you with phrases and questions people are asking surrounding it, which you can then cover in your content.
6. Ahrefs
Ahrefs is a premium keyword research tool that can be used to find low-competition high-traffic keywords for your niche.
Besides its keyword research capabilities, it also comes with a variety of useful features, including a backlinks analyzer, competitor analyzer, and rank tracker. Ahrefs’ plans start from $99 a month.
7. Ubersuggest
Ubersuggest is a free keyword research tool that comes with a Chrome extension that shows you the monthly search volume, CPC, and competitor data for the keywords you’re researching.
Although its free plan is quite limited, you can unlock all the features by subscribing to a premium plan starting from just $29 a month. Ubersuggest is a great tool if you’re just getting into SEO and don’t want to spend lots of money on the more expensive tools like SEMrush and Ahrefs.
8. Google Keyword Planner
Keyword Planner is another great keyword research tool for beginners. The software is created by Google, which means that the data you’ll get is likely to be more accurate than what you’d get using other tools.
The only downside is that it doesn’t offer much in terms of research features. All the other paid tools in this list do a better job of identifying low-competition keywords you can actually rank for. Keyword Planner should be used if you’re planning a PPC campaign and don’t want to spend money on an SEO tool.
9. Google Trends
This is a fantastic SEO tool for hotels and restaurants. Google Trends analyzes the popularity of various topics and search queries and then presents them as visual graphs. It’s best used alongside another keyword research tool that actually helps you uncover the keywords.
For instance, you could use SEMrush to find low-competition keywords, and then place them on Google Trends to see whether their popularity is on an upward or downward trajectory.
10. KWFinder
Last but not least, we have KWFinder, an exceptional keyword research tool that specialized in finding long-tail keywords. It’s a great SEO tool for beginners, with prices starting at just $29 a month.
