The debate between ClickFunnels and Unbounce is a tough one. While both platforms are excellent marketing tools, there is a number of reasons why you may opt for one over the other.
ClickFunnels is mostly used by businesses that are looking to build high converting sales funnels and sales pages, whereas Unbounce is mostly used purely for building landing pages. Both platforms are extremely easy to use and are designed for people with no coding background.
This ClickFunnels vs Unbounce comparison will go over everything you need to know before deciding which software would be the better fit for your business.
What you’ll learn in this article:
ClickFunnels vs Unbounce Comparison
What is ClickFunnels
ClickFunnels is one of the most popular online sales funnel tools in the world, allowing users to build stunning sales pages that turn website visitors into leads and paying customers fast and easily. No prior coding knowledge necessary.
The platform has over a hundred ready-to-use funnel templates. Alternatively, you can easily create your own funnels from scratch using a drag-and-drop builder. Clickfunnels includes training, tutorials, and seamless connection with 3rd-party apps, email, and payment processors. The company was founded in 2014 by the notorious marketing guru Russell Brunson.
Clickfunnels is unique in that it is more than just a landing page builder. You can create an entire lead generation machine, complete with split testing and marketing automation. Let’s take a look at some of its pros and cons.
Pros
- Easy to use
- A wide array of marketing features
- Allows you to build sales funnels, landing pages, and entire websites
- Integrates with numerous third-party apps
- Excellent customer support
- Lots of training resources
Cons
- Linking domains can be challenging
- Not very pocket friendly
What is Unbounce
Unbounce is a tool that helps businesses build custom landing pages. The software has incorporated cutting-edge AI technology to help build optimized landing pages that are designed to convert.
Unbounce has been in business since 2009, which is quite old in the world of website builders. The platform is extremely easy to use thanks to its innovative drag-and-drop builder.
It also comes with a variety of landing page features such as popups and sticky bars. The platform is currently being used by over 15,000 businesses globally, including Canon, Vodafone, LinkedIn, and Amazon. Read our full review here. Below are some of its pros and cons.
Pros
- One of the best landing page builders available in the market
- Extremely easy to use
- Allows you to create unlimited pages
- You can use popups and sticky bars to diversify your lead generating strategies and improve your conversion rates
- You can do A/B split tests to test the effectiveness of your pages
- It is cheaper than ClickFunnels
Cons
- Doesn’t have email autoresponders
- Its selection of page templates is underwhelming
- It has a limited range of features
Difference between ClickFunnels and Unbounce
Some major differences between ClickFunnels and Unbounce include:
- Unbounce is fantastic for A/B split testing. Clickfunnels is great for folks who don’t want to spend a lot of time testing their funnels. It has over 100 proven funnel templates to help you get started
- Unbounce only allows you to create landing pages, whereas Clickfunnels allows you to create whole websites and high-converting sales funnels (complete with payment processors)
- Unbounce has a feature called dynamic text replacement that automatically matches the copy on your paid ads with the copy on your landing page. This helps personalize your landing pages by matching them with the ads that people click on Google
- Clickfunnels has a built-in email autoresponder whereas Unbounce doesn’t
- Unbounce has a beginner-friendly pricing structure, whereas Clickfunnels can be costly if you need to purchase its premium packages
Building Landing Pages
Landing pages are fundamental for every online business. They help collect information, convert visitors into leads, and most importantly, drive sales. A professional-looking landing page is more likely to compel visitors to complete your call-to-action, whether it’s to fill out a form or purchase a product.
ClickFunnels
ClickFunnels comes with a drag-and-drop visual editor to help you easily build and modify your funnels and pages. When building a page, you can choose any element you want, such as an image or a text box, and simply drag it onto the position on the page where you want it to be.
You can also use a template from the ClickFunnels marketplace as a starting point and make the changes you need to it.
Unbounce
Unbounce also has a drag-and-drop editor to help you build your pages with ease.
Just like ClickFunnels, it also has some ready-made templates if you’re quickly looking to build a single landing page in just a few clicks.
The “Unbounce Form Builder” allows you to create one-step and two-step forms with features such as checkboxes, radio buttons, drop-downs, and hidden fields, without having to leave the editor.
Unbounce allows you to activate popups to help you maximize your conversions. These will show up when a visitor abandons your site after scrolling past a given point or after a certain amount of time has passed. You can increase the conversion potential of every visitor with the built-in conversion optimization and lead creation tools. Unbounce also allows you to use custom JavaScript, CSS, and HTML code to edit your pages the old-fashioned way.
Winner: Both platforms are fairly easy to use since they both use drag-and-drop editors to build pages. But having said that, we’ll have to give this round to Unbounce because it’s a dedicated landing page builder and has more to offer in that department.
Building sales funnels
A sales funnel is a set of pages that lead a visitor into making a certain action that benefits your business, such as purchasing a product or signing up for a webinar.
The funnel usually starts from a landing page and then leads to subsequent web pages that collect email addresses, payment card information, process product orders, and even offer various upsells.
Both Unbounce and ClickFunnels have a funnel-building functionality, but ClickFunnels is better suited for the task. It is arguably the most advanced sales funnel builder in the world.
ClickFunnels has a wide range of tried-and-tested funnel templates so you don’t have to start building one from scratch. And if you decide to do so, you can use the drag-and-drop editor to easily build it from the ground up. You can create sales funnel for product upsells, downsells, and even order bumps.
ClickFunnels has a built-in conversion monitoring feature that uses Google Analytics to show you the conversion rate for any of your sales funnels as well as the number of opt-ins and transactions. The email autoresponder tool will provide valuable feedback, allowing you to follow up with your leads.
On the final step of the sales funnel, ideally, you’d want the customer to be able to pay without having to go through a lengthy process. ClickFunnels has a shopping cart that can be integrated with PayPal, Stripe, and several other payment processors.
Winner: ClickFunnels is one of the best sales funnel software in the market and is definitely the winner of this round.
Templates
ClickFunnels has 100+ themes and templates to help you build entire sales funnels in minutes. Additionally, you can find more free templates all over the internet (created by third parties) that you can easily import to your account and start using right away.
Each funnel type offers a variety of templates that you can personalize to your liking, including:
- Lead capture funnels
- Sales pages funnels
- Even funnels
- Book funnels
- Webinar funnels
- Product launch funnels
- Squeeze page funnels, etc.
Unbounce, on the other hand, also has over 100 conversion-focused landing page templates that can be customized to match your exact requirements.
Winner: We’ll call this round a draw. Both platforms have a decent number of free templates
A/B Testing
ClickFunnels allows you to perform A/B testing on your sales funnels to see which ones are working and which ones aren’t.
You can run an A/B split test on any part of your sales funnel at any moment. Split testing allows you to compare two versions of the same page to see which one converts more visitors into sales.
Unbounce also allows you to easily do A/B split tests on your landing pages in order to determine which ones have the best potential conversion rate. A/B testing is only available on the higher-tier plans.
Winner: ClickFunnels. Although both platforms allow you to do A/B split tests, the feature is only available on Unbounce’s high-tier plans, whereas it’s available on all ClickFunnels’ plans.
Integrations
Integrations can help augment the native capability of any software. In this case, they can help you increase the features of your landing pages and sales funnels. ClickFunnels integrates with numerous third-party apps, including:
- Payment processors: PayPal, Stripe, Apple/Android Pay, Authorize.net, EasyPayDirect, etc.
- Email marketing services: MailChimp, Drip, MadMimi, GetResponse, Ontraport, etc.
- Membership platforms: Kajabi, Thinkific, MemberMouse, and OptimizeMember, etc.
- Fulfillment Services: ShipStation (other integrations available through Zapier)
- Webinar platforms: Kajabi (other integrations available through Zapier)
Unbounce also integrates seamlessly with dozens of third-party services, including the following:
- ActiveCampaign
- AWeber
- Drip
- GetResponse
- Google Ads
- Google Analytics
- Hubspot, etc
Click here to see all the available integrations. Unbounce also supports Zapier to help you integrate with any other app that’s not natively supported.
With such massive support for third-party apps, you can use both ClickFunnels and Unbounce alongside other software you were using before.
Winner: It’s a draw for this round. Both platforms integrate with dozens of third-party apps, and also support Zapier to help connect services that are not natively available.
Customer support
Customer support is an important thing to consider before signing up for any subscription program. Ideally, you’d want to have a team that’s easily accessible whenever you’re facing some technical problems. ClickFunnels offers customer support through a number of channels:
- Chat support: This option is available Mondays – Friday, 24 hours a day
- Email: You can get in touch with the ClickFunnels support team using the email: support@clickfunnels.com
- Facebook group: You can get all your questions answered from the official Facebook community
- Mastery training: ClickFunnels provides step-by-step training for people who are new to the platform
- Live training: ClickFunnels also occasionally does live training sessions where you get to ask questions
- Knowledge base: You can find documentation to help you troubleshoot any challenges on your own
Unbounce’s customer support team can be reached in the following ways:
- Chat support: You can get assistance via chat
- Email: You can also get in touch with the Unbounce support team using the email: support@unbounce.com
- Phone: Unlike ClickFunnels, Unbounce offers toll-free phone support for North America and worldwide telephone support
- Knowledge base: You can also find tons of documentation to help you troubleshoot any challenges on your own
Winner: Once again, it’s a draw for this category. Both platforms offer a variety of customer support options.
Ease of use
Both platforms are extremely easy to use and are built for the absolute beginner. Both have drag-and-drop editors to enable you easily build your pages without having to code anything. Both also come with a myriad of ready-made templates which you can just edit according to your needs.
Having said that, ClickFunnels definitely has a steeper learning curve due to its sheer number of features. It’s a more comprehensive marketing solution, not just a landing page builder like Unbounce. But once you get the hang of it, navigating through it becomes a breeze. Whenever you get stuck and need help, there are a number of ways to reach its support team.
Winner: Unbounce takes this round simply because it’s not as feature-packed as ClickFunnels, and doesn’t have a steep learning curve. However, it’s important to note that ClickFunnels is also very easy to use.
Pricing
This is probably the most important deciding factor for many people. The price difference between the two platforms is quite significant. Let’s have a look at ClickFunnels’ plans.
ClickFunnels pricing
ClickFunnels has 3 plans:
- ClickFunnels: This is the starter plan. It costs $97 per month and allows you to create 20 funnels and up to 100 pages
- ClickFunnels Platinum: This plan costs $297 per month and allows you to create infinite funnels and pages
- TwoCommaClub: This is the enterprise plan for large companies. It costs $2,497 a month. Before getting accepted into the two comma club, you first have to show that your business has a turnover of over $1 million
Unbounce pricing
Unbounce also has 3 plans:
- Launch: This plan costs $90 a month and allows up to 500 conversions, 20,000 visitors, and 1 domain. It’s ideal for small businesses that want to start promoting their products online
- Optimize: This plan costs $135 a month and allows up to 1,000 conversions, 30,000 visitors, and 5 domains. It is ideal for medium-sized businesses
- Accelerate: This plan costs $225 a month and allows up to 2,500 conversions, 50,000 visitors, and 10 domains. It’s ideal for large businesses that need a lot of bandwidth
If you pay annually, you will receive a 10% discount.
Winner: Unbounce is less expensive than ClickFunnels, making it the clear winner of this category. It’s also important to note that ClickFunnels’ high price point is justifiable by the sheer number of features it has.
Final verdict
ClickFunnels and Unbounce are both excellent platforms currently being used by thousands of businesses globally. They both excel at what they are designed to do.
Choose ClickFunnels if:
- You’re selling products or services and want more than just a landing page builder
- You want to use an auto-responder to boost your sales and get to know your consumers better
- You want to build sales funnels to automate your customer onboarding process
- You’d like to have built-in automation or follow-up funnels, such as an email autoresponder and a texting feature to follow up on leads
- You want to increase your sales through upsells and downsells
Choose Unbounce if you:
- Just want to create landing pages
- You highly value A/B testing
- Have a limited budget for such software
ClickFunnels has a ton of features that are useful for creating sales funnels and marketing your company online. It can also be used to create landing pages, websites, and e-commerce stores. Unbounce is a service that allows you to quickly build landing pages using a variety of tools and templates.
Our pick for the overall winner is ClickFunnels. The less you have to think about, the better. ClickFunnels is by far a more comprehensive marketing package. If you only want to build landing pages, then go with Unbounce.
FAQs
Do you need a website to use ClickFunnels?
No you don’t. You can build your entire website, e-commerce store, or sales funnel on ClickFunnels and even connect your own domain.
What are sales funnels?
A sales funnel is a set of pages that lead a visitor into making a purchase on your website. It begins with a landing page and then leads to subsequent web pages that collect email addresses, payment card information, process product orders, and even offer incentives to visitors to your website.
What are landing pages?
A landing page is a single website page that’s used to either promote a product/service or collect information such as emails and phone numbers.
What is the difference between ClickFunnels and Unbounce?
ClickFunnels is a cloud-based marketing automation platform and sales funnel builder that helps online businesses of all sizes generate leads and sales. It is an all-in-one marketing solution with lots of capabilities. Besides creating sales funnels, it can also be used to build entire websites, membership sites, opt in pages, e-commerce stores, and much more.
Unbounce, on the other hand, is purely a landing page software that’s used to create advanced website pages. Think of it as a lightweight version of ClickFunnels.
Which one is better, ClickFunnels or Unbounce?
That depends on what your objective is. If you’re simply looking to build landing pages, then Unbounce may be the better option. And if you want a more complete marketing solution that allows you to create sales funnels, landing pages, or even entire websites, then ClickFunnels is the way to go.
