Surfer SEO is a cloud-based technology that helps marketers generate better SEO-optimized content for their websites, resulting in more organic search traffic. This review will go through all its main features in-depth.
When used together with Jasper AI (formally Jarvis AI), Surfer is without a doubt the best content optimization tool there is. Jasper is an AI copywriter that generates original content for blogs, social media posts, email, etc. with just a few prompts. It can help you write a two-thousand-word article in 20-30 minutes of effort. It’s definitely worth checking out. Here’s our review of it.
We’ve used all the major SEO tools for our blog here at Growth Strategies 101, nothing comes close to Surfer SEO in when it comes to getting your content to rank. This Surfer SEO review will cover everything you need to know about this innovative on page SEO tool.
Surfer has many useful features, such as an in-depth SERP analyzer and a Content Planner. It examines your content against a multitude of ranking factors and gives you actionable recommendations.
This allows marketers to see what keywords their competitors are using and how they can also utilize those exact keywords to boost their own website’s position on Google.
Surfer SEO Review 2022
What is Surfer SEO, and how does it work?
Surfer SEO is a cloud-based AI software that aids in the creation of better on-page SEO-optimized content to get the best possible ranking in the Google search result pages. It has a variety of tools to help achieve this goal, including Content planner, editor, SERP analyzer, Keyword research, and Audit.
The software uses artificial intelligence to evaluate your competitor’s websites and then present you with data-based recommendations. Remember that SEO is about competing with other websites rather than optimizing for the search engines.
To outrank your competition on Google, you must have better and more relevant content, a high domain authority, and a fast website. Surfer SEO takes all those factors into consideration and then gives tips on what to improve.
For example, if the websites that are outranking you use certain target keywords on their pages, and you’re not, it will tell you what those keywords are and how many times you need to include them in your post.
If their content is more in depth than yours, it will tell you how many more words you need to add to be competitive. At times you may even find that your content is longer than it needs to be, so Surfer will advise you to shorten it.
The idea behind Surfer SEO is that the websites that are ranking in the top 10 positions are doing something right, so it tries to figure those things out, and then present them to you as actionable tips.
Surfer SEO features
The following are the key features of Surfer, which I’ll go over in detail in this review:
- Content Editor
- SERP Analyzer
- Content Planner
- Keyword Research
- Audit
Content Editor
This is possibly the most widely used feature on Surfer SEO. Content Editor is an integrated writing tool that gives tips on what to include in your pages for the best possible SEO impact. It takes many variables into consideration, such keyword usage, number of words, headers, photos, and so on.
In real time, the editor will also display a “content score” to give you an idea of how well-optimized your blog post is. Always aim for a content score of 70-90, which I’ve found to be a sweet spot. Surfer also gives a target score based on the average content scores of the pages in Google’s top 10 search results.
Keep in mind that Content Editor frequently overestimates the number of headings, paragraphs, and images in a document. You don’t have to do everything it recommends. Your intuition comes in handy when working with such a tool.
Content Editor reveals the contextual keywords that Google expects to see in your post, as well as what you should include in it for the best ranking results.
If you’ve hired a freelancer to write your blog post, this will come in handy. You can share your content editor page with them, and they can work directly on it, even if they don’t have a Surfer SEO account.
In short, Content Editor aids in creating better-optimized content for your website. It gives you step-by-step instructions on how to enhance your content, title tags, meta descriptions, keyword density, and other web page elements that affect your site’s Google ranking.
SERP Analyzer
SERP Analyzer is a tool that allows you to compare your content to your competitors’ content in terms of on-page SEO ranking variables. Its analysis is based on the top 50 pages and over 500 factors, including:
- Text length
- Number of headings
- Keyword density
- Page speed
- Internal and external links
- Meta tag structure, etc.
SERP Analyzer has proved to be very useful for me. I frequently use it to see how many words my competitor’s articles have so I can plan my blog posts accordingly. Its abundance of data can be intimidating, especially if you’re new to SEO, but the great thing is that it presents it in a visual graph that’s easy to understand at a glance.
Content Planner
Content Planner is a new feature in the Surfer SEO toolbox that is currently in beta testing. Its goal is to help find new content ideas for topics related to a specified keyword, which would help rank for a broader set of keywords rather than a single keyword.
It’s quite easy to use. All you need to do is type a keyword for the topic you’re planning to write about. Content planner will then break it down into smaller keyword groups – all related to the topic at large. It can give you enough topic ideas to keep your writing team busy for months.
Keyword Research
Keyword research is also included in all Surfer SEO plans. It offers the most basic features: you type in a keyword, and the program generates related keywords, comparable terms, or related queries, along with volume and SERP similarity data. For offline analysis you can export the keyword research data to CSV.
Audit
You can use the Audit tool to see how well an already published page has been optimized for on-page SEO. One of the first things you should do as soon as you sign up to Surfer SEO is to run an audit of your old articles and pages to see how they can be optimized to improve their organic ranking on Google.
The audit tool is also quite easy to use; you simply enter the URL of the page you want to examine, along with a target keyword, and it does an on-page SEO study, breaking down the results as follows:
- Content score
- Backlinks
- Internal links
- Keyword usage
- Word count
- Page structure
- Meta titles and descriptions
- Page speed
Additional Features
1. Chrome Extension
Surfer SEO also offers a free Google Chrome Extension called Keyword Surfer, which is a useful tool for researching keywords, volumes, and other related data. It currently has hundreds of thousands of users and a near perfect rating in the Chrome web store.
2. Integration with Jasper AI (formerly Jarvis AI)
Jasper AI is an copywriting tool that automatically generates content using artificial intelligence. You can integrate your Jasper and Surfer accounts to create the most SEO optimized content with the power of AI
3. Integration with WordPress
You can integrate your Surfer SEO account with your WordPress website to make it easier to write optimized content directly on your blog.
4. Integration with Google Docs
Surfer also integrates with Google Docs, in case it’s your preferred content editor. That makes collaboration with a large team easier.
5. Integration with Google Search Console
To get the correct data from your domains, you can connect Surfer SEO to your GSC.
Surfer SEO Pricing
Surfer offers a variety of pricing alternatives. The most basic package costs $59 per month. The pro plan is $119 per month, while the business package is $239 per month. With the pro and business plans, you can invite team members to your account. Annual plans are also available, which save 17 percent on the cost. Click here to sign up to Surfer SEO with a 30 day money back guarantee.
Monthly Plans
Yearly Plans
SEO training
Surfer SEO’s Surfer Academy provides training on how to best use the tool and boost your website’s SEO. The training is delivered in the form of video lessons and is easy to follow.
Live trainings are also available. You can sign up to sessions immediately to prolong your 30-day money-back guarantee.
The company also offers an SEO Writing Masterclass if you want to learn from the Surfer SEO team and improve your writing skills.
Surfer SEO Alternatives
There aren’t many marketing tools that can do what Surfer SEO can, and that’s why it’s so highly rated. One of them is Clearscope, but it comes at a high price. SEMrush is another great alternative if you’re looking for a dedicated keyword research tool. Surfer’s keyword researcher is not very comprehensive.
Pros and Cons of Surfer SEO
PROS
- A contextual keyword analysis is a useful tool for determining which keywords to use in your article
- Surfer is a one-of-a-kind tool with features that no other tool on the market can match
- It’s very user friendly
- Responsive customer support (accessible via chat and email)
- The Surfer SEO Team is always adding new features to the platform in order to improve it
- Easy integration with WordPress, Google docs, Search Console, and Jasper AI
CONS
- Despite being user-friendly, the sheer quantity of features may be daunting, particularly for newbies. But the great thing is that there’s a myriad of training resources available to get you up to speed
- Some of the numbers displayed by Surfer SEO appear to be a little exaggerated, such as the keyword density, number of headings or photos you should include in an article
- I didn’t find the Keyword Research tool to be especially useful, and there are better alternatives, such as SEMrush
Frequently Asked Questions
Is Surfer SEO legit?
Absolutely. Surfer SEO’s tools are used by thousands of marketers globally. Launched in 2017 and based in Poland, the platform offers a range of features designed to optimize content for search engines. Popular companies like coolbison seo agency use semantic tools like Surfer to optimize their client campaigns.
What is Natural Language Processing (NLP)?
Natural Language Processing (NLP) is a term that refers to the study of language. Surfer SEO employs natural language processing (NLP) to extract relevant words and phrases connected to your primary keyword.
Is Surfer SEO a free service?
Surfer SEO is a paid program with a seven-day money-back guarantee. If you join their live training, you can extend the money-back guarantee to 30 days. If you have a Jasper AI account, you can sign up to Surfer just $1. Click here to get a free 5-day trial of Jasper AI (which you can use to get Surfer for just $1).
What’s a good SEO score for my content?
As a general guideline, you should strive for a 70-90 score. Surfer also provides a target SEO score based on your highest-ranking competitors.
What does it imply when Surfer and Jasper AI team up?
Surfer SEO can be used in conjunction with the Jasper AI copywriting tool to create SEO-optimized articles using artificial intelligence. That will elevate your writing process to new heights.
Surfer SEO Review Conclusion
Would I recommend Surfer SEO to anyone that’s serious about ranking their content on Google? Absolutely! There’s just no better content optimization SEO tool.
Is it worth the hype? Yes! It’s worth every penny. Surfer SEO has a lot of capabilities, and they’re all geared around helping you get the best possible ranking on the search engines.
The Content Editor is by far the most powerful and valuable function. It can be used to optimize your content for the best SEO results. The SERP Analyzer can also be used to compare your content to that of your competitors. Audit is fantastic for analyzing your old articles (or troubleshooting to find out why they’re not ranking well on Google). Surfer’s keyword research tool will help you find new content ideas for your website.
Overall, the surfer SEO software is a great on-page SEO solution for boosting your website’s Google rating. It has a lot of tools that can help you generate better content and figure out how your competitors rank on Google.
I hope that this review will help you decide whether Surfer is a tool you need in your digital marketing toolkit. There are not many on page SEO tools that come close to it. If you need any more proof, just go read their reviews.
