Visual branding is crucial, given how human beings are visual creatures. Come to think of it, is it not easier to remember a picture you’ve seen or a video you’ve watched than something you heard and read? Because of that, brands are leveling up their visual branding, mainly through their logos.
You must think thoroughly about your logo to stand out from the thousands of it. After all, it gives your brand identity, making the branding cost worth the expense. The goal should be for your logo to be remembered, where, as soon as someone sees it, they instantly have that memory recall that it’s your brand, even if it’s been quite a long since they’ve last purchased from you.
Whether you’re a newbie in logo design or a seasoned one needing a refresh, this read is worth going through. These design tips help you develop compelling, memorable, and recognizable logos.
1. Hire Or Use A Custom Logo Service
There are three main ways to design a logo: do it on your own with an in-house team, outsource to a logo creation or graphic design agency, and use a custom logo maker. Because you aim to create a unique and memorable logo design, go for the last two choices. Why? The experience, the skill, and the sources are up a notch higher than if you had to do it on your own.
Hiring a graphic design agency is the best recourse if you have enough budget. They can wind up being quite costly. If you’re a bit short on funds, using custom logo software works just as well too. While you still have to do the work yourself, you have resources provided by the software you otherwise wouldn’t have had.
It only takes a quick search on the internet to realize that there are many custom logo software. Go through the reviews and feedback, so you at least have a view on whether or not the one you’re opting for is suitable.
2. Determine Your Audience
Even the most well-designed logo can’t be recognizable and remembered if it doesn’t sit well with its audience. You have to narrow it down based explicitly on your niche. Then, study the demographics of your target audience or market. It gives you an idea of the different graphics, colors, and tones that resonate well with their age and gender.
For example, a brand tailored to men’s clothing should have a more muted and masculine look. Those for kids’ toys below 12 years of age can have more freedom to play around with funky and fun colors and fonts.
3. Consider Handwritten Fonts
Nowadays, where everything seems to be digital, stiff, and too technical, a logo that looks personal stands out. When it comes to fonts, this means giving handwritten fonts their time to shine, too. Especially if you’re a small, home-based, or mom-and-pop business, handwritten fonts have that authentic feel. You may not have written it yourself, but at least it’ll feel that way.
4. Choose The Right Type Of Logo
Yes, there’s such a thing as the right type of logo. However, this isn’t absolute. What ‘the right type’ also differs according to your brand. If your company name is so unique that you want to emphasize it, then you’ll prefer a logotype, which is one with words. On the other hand, if your name is quite generic, that’s when you can play around with a logo mark, an image, or a creative graphic.
Start by identifying what your brand’s products or services are. Then, match it with your target audience. You can also go as far as to think about your brand personality and message. All these help bring out the best logo, where what you have is one that’s genuinely unique only to your business.
2. Bank On Simplicity
Even the most straightforward and minimal logos still have substantial power to leave a mark. Simplicity sells. That’s because there’s no confusion, no chaos, and there aren’t so many things going on in just a single logo. These all make it easier for anyone to remember your logo.
These guidelines are worth following:
- Avoid thin elements for artwork; fatten up your graphics and font a bit;
- Don’t go beyond four words or 30 characters;
- Stick to a maximum of three colors.
Besides boosting good recall, a simple design also looks clean and professional. That sends out a good and strong message about your brand.
The Bottomline
Creating a recognizable and memorable logo can be daunting, but as established brands show, it’s doable. Imagine the success made of that shoe brand with their swoosh sign or that tech company with an apple symbol. There’s that fast food chain with the big M and many more.
Despite the coming in of so many other brands within their niche, time after time, those brands continue to be a household name. You can also reach that level of success, starting with good logo design. Work through the tips above, one suggestion at a time.
