You must not forget the basics in Search Engine Optimisation, no matter how juicy the latest trending topics are. We share five of these SEO strategies to incorporate into your digital marketing efforts to improve your organic search results.
1. Choose your words carefully
Sometimes, the difference between giving your visitors a good user experience and losing them can be based on the kind of words you use in framing your content. Some people might confuse this with the right keywords, but this is quite different.
Know your audience and use the right language to connect with them. It might spell the difference between a 60% and a 10% click-through rate for your website. You want to hold their attention with your words and lead them to take action on your goods and services.
You need to make your headlines catchy and your CTAs as persuasive as possible to improve your SEO.
It would be unwise to rely only on your technical knowledge about the subject matter – consult with a copywriting services agency so they can guide you on how to create impactful content. You could even write the same information in different words to help you find the word combinations that are more appealing to your audience.
2. Be human
To optimise your website for search engine queries, you need to understand that every search engine is focused on delivering the most accurate results for its user’s enquiry. The factors that determine where your page will rank in search engine results are dependent on how user-friendly it is.
If your website does not give your visitors a pleasurable experience, they will leave and the algorithms of search engines will pick up on it, sending you down the rankings ladder. To create a user-friendly website, you need to think like a user would, right from searching for keywords to going through to a website. Make sure your website is optimised for loading speed, and it also answers their queries satisfactorily. The answers must be easy to find, so you need a good page layout.
People need to learn more about you and your products or services so they can come back if they ever need them. Improving these little details on your website will give a better user experience, which is at the heart of all SEO techniques.
3. Build your network to increase backlinks
How well your page ranks rests largely on your backlinks. They tell search engines, especially Google, that other industry players find your content useful.
The task of link-building is not as easy as it used to be. Way back, you could get away with link spamming but today you need to go beyond asking for links “just because”.
You can try collaborating with other, related businesses on marketing campaigns, for example, or associating with organisations, which would see you appear on their website.
The effort of building networks will always bring results in the end.
4. Create a checklist and stick to it
It’s a no-brainer that you need to create a checklist of things you must do on each writing project. There are so many details to factor in your writing that it just makes sense to have one. One thing with working with a checklist is, as humans we have tendency to get complacent, especially when there are short deadlines.
We understand this, and so we advise keeping your checklist to hand when working. You can create a template or have a sticky note close by, whichever helps you keep to your writing checklist.
Imagine wasting hours of effort because you forgot to include an H1 tag that describes what your copy is all about? Your great content will get lost in the chatter of cyberspace.
Make your user the focus of your content creation and optimisation. With the right blend of the basics and a few more elaborate ideas, you can give them a pleasurable experience.
5. Create a workable keyword strategy
You need a strategy when writing your keywords into your copy. Trying to do too much can backfire on the quality of your copy. If you attempt to improve your ranking by putting in too many keywords into your article, your content will appear disjointed and lose the right persuasive flow.
Try focusing your keyword strategy around a niche that gives you visibility and consolidates your position in search engine rankings by using quality long-tail keywords and you’ll become the preferred destination for that product or service.
Final Thoughts
The success of any attempts to improve your Search Engine rankings hinges on doing what is best for your users. The rewards will make you successful in the long run, however, you must also keep up with changing trends because there will always be new things to try out and something to learn.
As the world of copywriting services continues to evolve, you must, in adapting along with it, not lose sight of the basics of Search Engine Optimisation.
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